Intimissimi Uomo launches a linen collection perfect for summer

With the Lino e Mare 2025 collection, IUMAN – Intimissimi Uomo builds a new male imagery made of versatility , comfort and casual refinement . An essential, fluid aesthetic that accompanies the man throughout the day, from the morning sun to the golden sunset, passing without forcing from the urban context to holidays by the sea .

The absolute protagonist of the collection is linen , a noble and timeless material, which is reinterpreted in a modern key to give life to garments with a relaxed line, but always with attention to detail . A fabric that breathes, moves and dresses naturally , maintaining that sober elegance that has always defined the brand's identity.

City, travel and beach: a transversal wardrobe

Among the key pieces of the collection, the Saharan jacket stands out, revisited in a summer version: sophisticated and functional , it represents a real passe-partout to be worn over a t-shirt for a travel look or combined with a shirt for an aperitif on the terrace. To complete the ensemble, we find trousers , long or short, which are renewed in the sartorial construction , thanks to a new button closure that combines style and comfort.

The color palette does the rest: a range of bright and sunny shades , from sand to burnt orange, passing through Mediterranean greens and warm sunset shades, designed to light up every combination and give personality to the look .

The sea according to IUMAN, between performance and style

The story continues on the beach, where the beachwear proposal focuses on technical , comfortable and stylish garments. The protagonist? The Pegaso Shine boxer , available in a series of sophisticated shades : intense blue , thyme green , titanium and china blue . For those who prefer a more sporty approach, the collection also offers the long surfer-style model, perfect for those looking for dynamism without sacrificing elegance.

A detail that makes the difference is the inclusion of coordinated father-child outfits , a fresh and affectionate idea, designed to share one's own stylistic signature with the little ones, in a game of light and spontaneous complicity .

A countryside between dunes, riads and summer dreams

The soul of the collection is told by a visual campaign set between the dunes of Essaouira and the riads of Marrakech . Landscapes suspended between earth and light , wind and silence , in which the garments move freely, becoming part of a summer imagined as an authentic space in which to express oneself .

In this aesthetic and sensorial journey, IUMAN proposes a summer marked by freedom , lightness and conscious essentiality . Not just a wardrobe, but a way of living the hot season with style, spontaneity and a touch of poetry.