William Beckmann conquers Rodeo Saltillo with his country style

The festival opened its third day of music with a star-studded performance by country singer William Beckmann , confirming the success of the event, which boosted hotel occupancy to 95 percent in the capital.

The magnificent Rodeo Saltillo event concluded its third day with a resounding success, both in attendance and economic impact, consolidating the capital of Coahuila as a benchmark in the mass festival circuit.

The celebration, which attracted a total audience of more than 80,000 people over the weekend, generated significant economic benefits for the tourism sector.

This massive turnout had a direct impact, as hotel occupancy in the city of Saltillo reached a remarkable 95 percent of its installed capacity.

The day's culmination began with a star-studded performance by country music singer-songwriter William Beckmann at the fairgrounds.

The artist captivated thousands of attendees with his most acclaimed songs, including “She Can't Be Found,” “Whisky, Lies & Alibis,” and the popular “Leaving Town.”

Upon taking the stage, Beckmann immediately connected with the audience by expressing his deep gratitude for the welcome in Mexico: “Saltillo, it's good to see y'all. It's a pleasure to be here. Thank you so much,” the Texas artist said in a heartfelt gesture.

The singer dedicated the evening to the audience, who came especially to enjoy the country genre. “Thank you to everyone who came out to see some country music tonight. Thank you for the invitation. God bless you,” the artist concluded.