El Buen Fin 2025 aims to exceed THIS goal

Yesterday, the Ministry of Economy held an event announcing the 15th edition of "El Buen Fin," Mexico's most important commercial event of the year. This event promotes products and services from various companies to boost trade through offers, discounts, and interest-free monthly loans.

At this event, The incorporation of OXXO in El Buen Fin 2025 was announced, becoming the first in a series of companies of great national relevance that will also be announced in the coming days as part of this annual event. .

With the merger of OXXO, a cycle of strategic partnerships is inaugurated that seek to strengthen the reach of the program and consolidate the brand. Made in Mexico —one of the key strategies within the framework of Plan Mexico, directed by President Claudia Sheinbaum and promoted by the Secretary of Economy, Marcelo Ebrard— and reaffirm the commitment of the country's leading companies to shared prosperity.

Vidal Llerenas, Undersecretary of Industry and Commerce, highlighted the importance of expanding the integration of Small and Medium-Sized Enterprises into the OXXO supply network .

Read also: Oxxo joins Buen Fin 2025; they're looking for Walmart to return.

For his part, the General Director of Competitiveness and Competition of the Ministry of Economy, Salomón Rosas, stressed that this 15th edition celebrates fifteen years of history, under the axis of shared prosperity , and also reported that, in order to include thousands of MSMEs, this year El Buen Fin will be extended to five days, covering from Thursday 13th to Monday 17th November .

Finally, he specified that the goal for 2025 is to surpass the 2024 result, when sales totaled 172.9 billion pesos, with the daily average being 43 billion pesos.

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