El Buen Fin will last longer this year! Find out the dates and what's known so far.

To mark the 15th anniversary of El Buen Fin, "the cheapest weekend of the year," this year's edition will feature several new features.

Since its creation in 2011, this event has established itself as one of Mexico's most important campaigns, boosting the national economy by encouraging consumption and generating significant economic benefits.

During the signing of the Program's Operating Rules at the Ministry of Economy (SE) facilities last July, the federal government agency stated that Buen Fin 2025 is "key to strengthening domestic consumption, formal trade, and the promotion of national goods and services that foster national identity and shared prosperity as the main pillars of Plan Mexico."

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According to the Ministry of Economy and Finance, Buen Fin 2025 will last longer than previous editions, with a day added, spanning from Thursday, November 13th to Monday, November 17th.

One of the new features of the 2025 edition of El Buen Fin is that the "Made in Mexico" brand will be promoted, a topic that will be led by the head of the National Brand Transversal Axis, Bárbara Botello.

As in previous editions, the lottery drawing will continue, but as this is the 15th edition of the event, a commemorative anniversary ticket will be released.

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During the signing of the Rules of Operation for El Buen Fin 2025, it was agreed that the Working Group will promote the participation of micro, small, and medium-sized enterprises, as well as national producers.

By knocking on the doors of companies that had never participated or had stopped participating in the event, the Mexican government managed to secure the participation of the Oxxo chain.

"Oxxo has never participated in this campaign before. This is the first time we've participated in this program, and we know that, given its nature, we have to find promotions that appeal to consumers, and we're working on it." , said Femsa's Corporate Affairs Director, Roberto Campa Cifrián, during the presentation of "Oxxo, El Buen Fin's new ally."

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At the event, the Ministry of Economy also indicated that they are in talks to bring Walmart back to the event , as the self-service chain stopped participating in 2019, as it was no longer part of the National Association of Self-Service and Department Stores (ANTAD). Instead of Buen Fin, it launched "Fin de Semana Irresistible."

Free registration to participate in the discount weekend is available starting July 24 at http://elbuenfin.org/ .

For its part, the Federal Consumer Protection Agency ( Profeco ) has announced that it will provide consumer support through its Consumer Hotline and will deploy surveillance activities during the event.

With information from SUN and EFE

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