If you see it, buy it: the new fashion accessory that banishes the wool scarf this winter

Fashion reinvents itself every winter , and 2025 brings with it a change that has already been looming on European catwalks and New York street style: the classic wool scarf gives way to the puffer scarf , a modern, functional version with much more attitude of the traditional warm accessory.

It's the perfect blend of design and comfort . Inspired by the puffer jackets that dominated recent seasons, the puffer scarf adds volume, texture, and personality to your neck. It's not just a scarf; it's a style statement.

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This is a quilted scarf, with thermal or synthetic filling , that borrows from the puffy aesthetic of puffer jackets. Some versions include closures, snaps, and even adjustable straps, while others opt for more minimalist shapes.

It can be long, like a traditional scarf, or shorter and more structured, similar to an urban stole. And there are several reasons why the puffer scarf became the star accessory of winter 2025:

• Warm and light at the same time : thanks to the technical materials and filling, it protects from the cold without adding weight or itching like traditional wool.
• Modern and urban aesthetic : it adapts perfectly to contemporary looks, providing volume and contrast.
• Functionality : Being more compact and malleable, it allows for different ways of using it and does not come apart as easily as long scarves.
• Unisex and versatile : it works with both masculine and feminine outfits, and combines with sporty, casual or even more elegant styles.

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• Monochromatic look : a puffer scarf in the same shade as the coat (black, beige, camel or grey) provides visual cohesion and a very modern minimalist look.
• A pop of color on drab days : To liven up a sober look, opt for a puffer scarf in a vibrant color like red, electric blue, or lime green. It's the detail that transforms the entire outfit.

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• With oversized coats or straight jackets : the contrast in volume between the puffer scarf and a more structured garment achieves an ideal balance.
• Mini version with sportswear : combined with joggers, sneakers and oversized sweatshirts, the short puffer scarf works as an effortless sporty-chic nod.
• Front closure or crossover : Some versions feature buttons or Velcro that allow the scarf to be closed in the front, simulating a turtleneck or turtleneck. Ideal for those looking for warmth without having to twist their scarf around endlessly.

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