Unilever imitates American competitor P&G, but lags behind
- Procter & Gamble is the company behind Pampers diapers, Always sanitary towels and Oral-B toothbrushes.
- The main competitor is Unilever, but its share price has been lagging behind that of P&G for some time now.
- Unilever appears to be imitating P&G's choices, but years later.
In recent years, Unilever has been outpacing its US rival Procter & Gamble on the stock market. What did P&G do so well, and why?
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