How to Reconcile Digital Alpha with Traditional Boomers? Banks Have a Problem

Accelerated generational change is one of the biggest challenges for the banking sector. According to McKinsey&Company analyses, in 2035, Generation Z (born in 1995-2009) and Alpha (from 2010) will constitute about 36% of customers, while currently it is only 16%. At the same time, the share of Baby Boomers (born before 1965) will fall from 28% to only 8%.

Digital dominance of the young