Pharrell Williams and Louis Vuitton Drop Ultra-Soft Sneakers Just Right for Y2K Lovers

Louis Vuitton launches the lightweight LV Buttersoft sneaker, designed by Pharrell Williams, a tribute to 2000s style and a personal story from the designer.

Louis Vuitton is once again setting the tone in the world of luxury streetwear — this time with the new LV Buttersoft sneakers . Soft as a cloud, made of exceptionally delicate leather, available in 24 color versions — from muted beiges to expressive monograms in purples, pinks and turquoises. Of course, the design couldn't be without symbols and references to the career of Pharrell Williams , creative director of the men's LV line .

Louis Vuitton presents LV Buttersoft sneakers/ Louis Vuitton press materials

The LV Buttersoft project is a tribute to the aesthetics of the 2000s, in which hip-hop and high-fashion began to create one coherent narrative. Pharrell Williams , creative director of the Louis Vuitton men's line, proves once again that he can combine the classic with the spirit of the contemporary.

Louis Vuitton presents the cloud-light LV Buttersoft sneakers/ Louis Vuitton press materials

The sneakers are made of ultra-soft, "buttery" leather , which hugs the foot like a pillow or a light cloud. Additionally, they resemble scaled-down sneakers of your favorite video game and cartoon characters - remember " Oh, that Andy! "? The platform sole adds dynamics to the silhouette, and at the same time contrasts clearly with the current flat-form trends, present in brands such as Miu Miu or Loewe , reminiscent of the more classic DC or Adio .

LV Buttersoft sneakers designed by Pharrell Williams/ Louis Vuitton press materials

And now for some treats for Pharrell fans. Each pair features details that reference the designer’s history. On the tongue, we find an embossed “ Phriendship silhouette ” graphic — an outline of his face — and on the heel, an embossed lobster, a subtle nod to his long-standing collaboration with Nigo.

The collection includes as many as 24 different color variants - from bold monograms in shades of purple, red and turquoise, to more subdued, monochromatic models such as elegant camel or pastel mint with burgundy finishes. This is a collection that appeals to different recipients: from lovers of extravagance to minimalists.

LV Buttersoft sneakers designed by Pharrell Williams/ Louis Vuitton press materials

Prices start at $1,690 , rising to $2,010 for the monogrammed versions.

The LV Buttersoft sneakers are available for pre-order starting June 16, 2025 on the Louis Vuitton website and LV app. The official launch in the brand's boutiques will be July 10.