International SME Day: 11 solutions that boost them

Summary On International SME Day, celebrated on June 27, the spotlight is on solutions such as data platforms, AI, logistics, payment methods and innovation, which drive micro, small and medium-sized companies in Brazil and around the world.

June 27th is the International Day of Micro, Small and Medium-sized Enterprises. Created by the United Nations (UN), the date aims to recognize the importance of these companies in the global economy. According to Sebrae, the first quarter of 2025 was a milestone for small businesses in Brazil, as the number of MEIs registered in the country grew 35% compared to the same period in 2024, and that of micro and small companies grew 28%. Along these lines, the Omie Index of Economic Performance of SMEs (IODE-PMEs) projects a growth of 1.3% for SMEs during 2025.

Thinking about this important sector of the economy, organizations offer strategic solutions to boost SMEs, supporting them in development, data collection, logistics and even in improving the innovation of these companies. They are:

Nekt is a data and AI platform that simplifies access and use of this information for growing companies. SMEs use these solutions to centralize data from different sources, organize it in their own cloud and run transformations ranging from consolidations to advanced analytics with artificial intelligence models and predictive algorithms.

With a more pragmatic approach, Nekt drastically reduces the time and cost of structuring, operating and scaling data. In addition, it stores and processes everything directly in the client’s cloud, ensuring security, control and efficiency. The company offers simple interfaces for business teams — such as product, marketing, finance and operations — without giving up the advanced control that engineering teams need.

Digital fraud prevention

A problem for small and medium-sized businesses, especially e-commerce and retail businesses, is the constant threat of digital fraud. “It is necessary for any online business to invest in authentication through technology and two-factor authentication. Especially during periods of high sales, it is essential that companies and consumers are vigilant,” says Thiago Bertacchini, sales manager at Nethone.

The company is an ally in preventing digital fraud for organizations. Using its own technology to analyze more than 5,000 user behavioral data and prevent digital fraud, the company prevents around 95.3% of the possibilities of cybercrimes and is the greatest ally of organizations in the financial system.

Logistics integration

Another important aspect for companies is to have efficient and integrated logistics. To this end, nstech is a large supply chain software company in Latin America and brings together more than 100 solutions in the sector, including management, routing, optimization and orchestration of delivery routes.

Focused on solving current and future business problems across all links in the chain, nstech offers comprehensive and modular technologies so that customers can evolve their businesses, make efficient deliveries and impact society by reducing CO2 emissions, accidents and theft. The company is a pioneer in the concept of “Logistics Advantage”, which consists of viewing the logistics chain in an integrated and linear way and as a driving force to be seen as a competitive advantage in companies.

Corporate Digital Transformation and Compliance

By offering solutions for compliance management, innovation and digital transformation for companies of different sizes and segments, SoftExpert combines services focused on optimizing management and processes in a single contract, providing efficiency, agility and savings to its customers. The company's software helps brands achieve a competitive edge in the market through reproducible and predictable management processes and by acting in compliance with standards involving people, departments, business units, customers and suppliers.

Tailored marketing and communication for SMEs

Among the companies that have gained prominence in supporting the growth of SMEs is Cubo Comunicação, a phygital marketing and communication hub with a presence in Brazil and Latin America. Founded in 2016 by Carolina Fernandes, Cubo has established itself by delivering customized and strategic solutions, with a focus on performance and an integrated operation that encompasses branding, social media, digital campaigns, content production and events. To expand its reach among micro and small businesses, the agency launched the Digital Incubator, a spin-off with simplified social media management packages, aimed at businesses that do not yet have the structure or budget for a full-service agency. The idea is to offer an accessible and efficient entry point, maintaining Cubo's methodology in a leaner version geared towards the reality of those who are just starting out.

Data and digitalization to boost sales

To support SMEs in the strategic use of information, Cielo offers Cielo Farol, a solution that allows entrepreneurs to analyze the performance of their business and compare it with similar companies, always respecting the confidentiality of data. The tool provides indicators such as revenue, average ticket, purchase frequency, consumption profile and peak times, helping in making more assertive decisions about promotions, loyalty and team management.

Furthermore, for those who want to sell online in a simple way and without the need for a website or POS terminal, Cielo also offers the Payment Link, which allows you to create payment links directly through the Cielo app or website and share them via channels such as WhatsApp, Instagram, Facebook, email or SMS. This way, entrepreneurs can expand their business opportunities with agility, practicality and security, reaching more customers and promoting the growth of remote sales.

Sustainable benefits program

As the first Green Loyalty Tech in Brazil, Prospera actively works to transform energy consumption habits. One of its projects aimed at SMEs is Assinatura Verde — a solution that enables energy compensation through the electrical grid, offering discounts on the electricity bill with the accumulation of ECOA Points, the platform's green digital currency.

The initiative allows businesses from various sectors to have access to solar energy without having to invest in their own infrastructure, through the generation of a support network that includes more than 20 associated plants. In this way, Prospera promotes and encourages the use of renewable sources through a loyalty program, reinforcing the importance of environmentally responsible consumption, aligned with the energy transition and the development of a new economy.

Psychological assessment solutions for people management

With almost 50 years in the market, Vetor Editora, a company that is part of the Giunti Psychometrics group, stands out by offering innovative solutions in the area of ​​psychological assessment and people management. With a robust portfolio of scientifically validated psychological tests, Vetor helps companies identify behavioral profiles, cognitive skills and personality traits of employees. This practice directly contributes to improving the recruitment, development and retention of talent processes, reducing turnover costs and increasing team efficiency.

Mentorships that boost female entrepreneurship

The Brazilian School of Female Entrepreneurship (EBEM) has the mission of strengthening women's leadership in the business world, offering strategic support through specialized mentoring for businesswomen from different segments. The guidance, conducted by professionals with extensive experience in the market, covers everything from business structuring to growth and innovation strategies, adapted to the particularities of each niche.

Led by Tatyane Luncah, CEO with over 24 years of experience as an entrepreneur, EBEM has a practical and accessible methodology, and contributes directly to the support and expansion of micro and small businesses led by women, promoting a collaborative support network that encourages female economic empowerment and the generation of positive social impact.

Bridge between startups, investors and training

Recognized as one of the main entities promoting the innovation ecosystem in Brazil, Abstartups (Brazilian Startups Association) acts as an intermediary between startups, investors, large companies and the government, facilitating strategic connections that enable the sustainable growth of these businesses.

In addition, the entity invests heavily in entrepreneurial training and education programs, such as EducaOn, mentoring programs carried out by the association that offer learning paths for entrepreneurs at different stages of their journey. Through these resources, Abstartups helps technology-based SMEs to professionalize their business models, expand their network of contacts and gain more space in the national and international market.

Payment solution for quick sales

Transfeera, a PayRetailers company, a fintech specializing in payment solutions for companies, has in its scope the payment link, a solution with boleto, Pix and credit card options. Aimed mainly at SMEs, the link is especially useful for quick sales, promotions, individual collections and for those who want to sell through social media or WhatsApp.

The solution offers simplicity and security in financial transactions, which eliminates the need for complex integrations or machines. This functionality has become even more relevant in the post-pandemic context, in which e-commerce and digital sales have grown exponentially.

(*) Homework inspires transformation in the world of work, business and society. It was created by Compasso, a content and connection agency.