The role of finfluencers: Listen to the CMVM podcast “Para Bom Entendedor”
Their influence is undeniable and, for many, they are the gateway into the financial world. But some also raise doubts about the reliability of the information they share or the responsibility associated with the impact they have.
In this episode, we’ll talk about digital influencers, also known as finfluencers. They’re on social media, talking about money, investments and personal finances, and they reach thousands of people — especially the younger generations.
Their influence is undeniable and, for many, they are the gateway into the financial world. But some also raise doubts about the reliability of the information they share or the responsibility associated with the impact they have.
So, who are these new players? What role do they play and what impact can they have on the way we invest?
This is what we will understand with Inês Drumond, vice-president of the CMVM Board of Directors, and Pedro Andersson, journalist and author of the “Contas Poupança” section, which develops content in the area of financial education.
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