Hilton Opens First Hotel Under New Brand for Traveling Workers

It says something about the strong demand for extended stay in the U.S. that Hilton already has over 90 contracts signed for its new long-stay brand, LivSmart Studios.

Hilton officially launched its newest hotel brand on Tuesday, opening the first LivSmart Studios by Hilton in Tullahoma, Tennessee, as the hospitality giant expands its presence in the extended-stay market to attract a traveling workforce.

The 89-suite property marks the first open hotel under Hilton's 19th brand, which it announced in January 2024. The brand is designed for guests staying 20 nights or more, which is significantly longer than Hilton's other extended-stay brands Home2 Suites and Homewood Suites.

"It's an extremely profitable segment and this is designed to be an extremely profitable brand," said Isaac Lake, brand leader.

Hilton has over 90 signed contracts for additional LivSmart Studios in the U.S., including over a dozen in Texas. It has over 225 deals being worked out by its development team, Lake s