Hyatt’s Luxury Focus and Going Asset Light: ‘Everything Is For Sale’

Hyatt is benefiting from luxury travel while competitors struggle with more budget-conscious customers. About 70% of its portfolio is in the top tier.

Hyatt is placing its hopes on luxury travelers and a corporate travel comeback, with executives painting an optimistic picture on Thursday despite some near-term headwinds.

Key takeaways from the second-quarter earnings call:

The well-off are still traveling: Luxury brands were up over 5% in revenue per available room (RevPAR), while budget hotels dragged. That underscores how demand momentum lives at the top end, where high-income consumers still prioritize experiences and travel.

The company has benefited from this cycle because luxury and upper-upscale hotels now represents 70% of its rooms, while other competitors are more exposed to mid-market and economy brands that are suffering more f