Summer Short-Term Rental Demand Slips in Southern Europe. Blame the Heat

Signs are growing that travelers are shifting their habits. Travel in Southern Europe may no longer be fully tethered to the peak days of summer.

Demand for short-term rentals in Southern Europe’s peak summer season is showing signs of decline, and extreme heat may be a key factor behind the shift.

Countries such as Spain, Portugal, France, Italy, Malta, and Cyprus, have seen a steady decline in the share of annual demand concentrated in those peak months, according to new data from vacation rental analytics firm AirDNA, shared with Skift.

The trend, visible across both beach towns and urban centers, suggests that travelers could be adjusting their habits to avoid the worst of summer heatwaves.

“We definitely see a movement