Bad Wimpfen - In view of the ongoing challenging economic situation in Germany, Lidl is sending a clear message to consumers.
A strong signal: Lidl underscores its customer promise with the largest price reduction in its history / Over 500 items from almost all product categories will have their prices permanently reduced. The food retailer announces the largest simultaneous price reduction in Lidl's history: More than 500 individual items across its product range will have their prices permanently reduced – some items regionally by up to 35 percent. This includes both nationwide and regional price adjustments. Lidl is thus responding to the continued high burden on households caused by rising living costs and strengthening its customers' purchasing power.
With this historic price adjustment, Lidl is reducing prices across nearly all product categories. The new prices will be permanent. The retailer thus remains true to its commitment to offering its customers outstanding quality and a wide variety at the usual low Lidl prices. Lidl emphasizes that this is a strategic decision with long-term effects and not a promotional campaign. This underscores the food retailer's promise that "Lidl is worth it." With its diverse product range and the best possible value, Lidl reliably meets customers' needs in every situation.
Lidl therefore primarily invests in comprehensive price discounts to provide long-term relief to its customers and increase purchasing power. Lidl passes these cost reductions directly on to customers without compromising product quality. At the same time, Lidl remains a reliable partner to manufacturers: thanks to long-term, fair agreements with suppliers and high purchase volumes, the discounter can lower its prices.
With this step, Lidl is underscoring its pioneering role – combined with responsibility. "With the biggest price reduction ever, we are noticeably easing the burden on our customers and sending a clear message to the industry," emphasizes Friedrich Fuchs, CEO of Lidl in Germany. "For over 50 years, we have taken our responsibility seriously as a reliable local supplier in the German food retail sector. We see it as our social responsibility and mission to offer the best possible price-performance ratio in the long term, without compromising on quality or fairness. This measure is part of our pricing strategy, from which our customers benefit. By focusing on the essentials in our business model and continuously improving our efficiency, we are delivering on our promise 'Lidl is worth it.' And today we are proving it more than ever."
In a time of fluctuating inflation and uncertainty, Lidl is proving to consumers that tangible price relief is possible. For example, the food retailer recently reduced the price of butter to under two euros. With this current initiative, Lidl once again underscores its pioneering role in food retail while simultaneously offering millions of people in Germany financial relief in their everyday lives.
Further information about Lidl in Germany can be found here .
Press contact:
Press Office Lidl Dienstleistung GmbH & Co. KG 07063/931 60 90 · [email protected]
Original content from: Lidl transmitted by news aktuell
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