Trend topic Artificial Intelligence: Read now: the HORIZONT white paper on AI

Perhaps no other topic is as hotly debated and considered as groundbreaking in the marketing industry as artificial intelligence. HORIZONT addresses this vast topic in a new 66-page white paper . The white paper is free for all HORIZONT subscribers.

In our new Artificial Intelligence white paper, readers will learn how they can evoke genuine emotions and transform their digital strategy with AI applications, from personalized storytelling to brand sound design. We also focus on how Europe's technology companies are moving forward with innovative AI agents and responsible use, paving the way for a new era of consumer experiences. Other key topics include: application areas for AI in e-commerce, AI in the media business, AI-powered car experiences, and many more.