Trendwaves: These social media trends marketers should know this spring

The agency Joli presents the most exciting trends in social networks at HORIZONT once a quarter

Shortly before the OMR Festival—a must-attend event for anyone who lives and breathes digital brand management—it's worth taking a look at the diversity of storytelling on social media. Three Joli experts analyze TikTok's viral aha moments, Pinterest's visual depth, Snapchat's technological push, and Reddit's discursive long-tail culture.

Social media is often perceived as a homogenous media channel. However, current platform dynamics show that for brands