Terranova and the new Riviera 2.0 stores inspired by Romagna

Rimini, May 12, 2025 - Terranova launches the new Riviera 2.0 concept store. The young and contemporary clothing brand is part of the Teddy Group, founded in 1961 in Rimini. The new concept was born from the desire to evolve the historical identity of Terranova, starting from the roots of the Rimini Riviera and its original pop spirit, reinterpreting it in a current and vital way.

The new Riviera 2.0 format

"The goal - the company says - is to create an immersive and positive experience, transforming the store into a place capable of inspiring, welcoming and exciting, going beyond the logic of a simple sales space for an increasingly engaging customer experience". The new format , after debuting at the "Il Centro" Shopping Center in Arese, will arrive in over 20 stores in 10 countries by the end of 2025. "Riviera 2.0 - explains the company - stands out for the creation of a dynamic environment, which encompasses energy, hospitality and identity, inspired by the Riviera Romagnola and its free and positive spirit. In stores with this format, the complete Terranova collections are available, including women's, men's and kids' lines, up to underwear and accessories".

The style of the new stores

What will the new stores be like? A style that recalls the Riviera Romagnola has been chosen. "The welcome - they explain - is underlined by the light installation "CIAO" at the entrance, a symbol of inclusion and positivity. The central element of the format is the walkway, which guides the shopping experience with the same freedom of a walk along the seafront. The natural wood recalls the bathing establishments and the warmth of the beach. Even the dressing rooms are designed to offer a practical and welcoming experience. Simple, functional and with a relaxed atmosphere, they are characterized by striped curtains that recall those of the bathing establishments of Romagna , for a touch of authenticity and lightness".

The Teddy Group

The Teddy Group markets the brands Terranova, Calliope, Rinascimento and QB 24 and is present through retail (single-brand stores) and wholesale activities in 80 countries around the world.