Russian Tourist Demand for New Year's Eve Travel to Europe Increases by 41 Percent

Russian tourists' interest in traveling to Europe for the 2025-2026 holiday season increased by 41 percent compared to last year. This increase is almost double the overall growth in international travel demand.

The Ruble's Strengthening Stimulated Demand

According to a report by TürkRus, Kommersant, the appreciation of the ruble has reduced travel budgets for Russian tourists, but European holidays have become more accessible. Furthermore, new flight routes via Kazakhstan, Georgia, and Armenia have offered Russian tourists cheaper and more indirect travel alternatives.

According to experts, these developments have accelerated the realization of long-delayed travel plans.

The Most Demand is for Italy and Spain

According to travel industry data, the share of hotel and apartment bookings in Europe in total international sales rose from 8 to 9 percent.

• Italy's share increased from 3 to 4 percent,
• Spain's share increased from 2 to 3 percent.

In contrast, Türkiye has fallen from last year's list of most popular destinations this year.

Industry representatives say that demand has doubled, particularly for Italian, French and Alpine ski resorts, but absolute tourist numbers are still relatively low.

Drop in Hotel Prices Spurred Travel

Falling hotel prices in European destinations were also an important factor supporting travel demand.

• Prices in Spain are 17 percent higher,
• 14 percent in Italy,
• In France, it fell by 8 percent.

This situation, combined with the appreciation of the ruble, made travel to Europe more economical.

The Biggest Obstacle: Visa Issue

Travel agencies emphasize that despite the positive trend, visa processes continue to be the biggest obstacle limiting tourism flow.

The capacity of consulates in Russia cannot meet the demand; visa processing times exceed 45 days on average.

Experts say this situation could put the travel of many Russian tourists, especially those planning a New Year's holiday, at risk.

According to industry observers, while this increase in demand for travel to Europe indicates that Russian tourists are beginning to return to Europe, growth will not be sustainable unless visa restrictions are overcome.