Onkologika unveiled a digital patient personal account.

The personal account features a "well-being thermometer," where clients can track their daily well-being. Using this widget, the system automatically recommends services, from psychological support to participation in the Foundation's events. Key messages—push notifications about poor health—are sent directly to the Hotline consultants, who then proactively contact the client. "We continue to create a system where people don't need to seek help—it comes to them. Digital tools help the Foundation work faster, more accurately, and more humanely at all scales," says Miroslava Sergienko, founder and president of the Onkologika Charitable Foundation and a psychoanalytic executive coach.

The digital service will serve as a one-stop shop and a quick access point to other fund services, including navigation and peer counseling.

"When faced with an illness, one of the most common feelings is a lack of understanding of what to do. A person turns into a paralyzed, helpless child. I've seen and felt this from the outside. It's important to promote clear action plans when faced with any serious illness," notes Nino Shamatava, co-founder and creative director of USHATÁVA and a member of the Board of Trustees of the Onkologika Foundation.

The Foundation's most popular areas of assistance include peer support and employment counseling. The Onkologika Foundation currently has 110 peers, and they have provided over 9,000 consultations this year. By the end of the year, the Foundation plans to recruit and train an additional 90 oncology peers.

"A peer consultant or oncology peer (oncology peer) is not a friend, a doctor, or a psychologist. They are a specialist who can be there for you and answer difficult questions, giving you the opportunity to speak out loud about your experiences. This is also something you need to learn," noted Elena Bezrodnova, curator of oncology peer training at the Onkologika Foundation.

This year, the Foundation has already provided assistance to 16,500 people. This includes treatment navigation, peer counseling, payment for second opinions, rehabilitation, examinations, transportation and accommodation during therapy, and legal and psychological consultations.

"In business, collaboration with NGOs increases employee motivation and unites them in working toward a greater goal—helping people. Employees, especially young ones, value the fact that the business they join is involved in charitable work. In my experience, during a company's crisis, it's important not to cut the charitable budget, but rather the opposite: when you help, the employees' focus shifts from the company's crisis to the situation of those in need. This helps the company navigate these difficult times more easily," noted Vera Garmash, former 2GIS shareholder and member of the Board of Trustees of the Onkologika Foundation.

The forum was held with the support of Grants from the Mayor of Moscow and the Moscow Committee for Public Relations and Youth Policy, at the Vnutri Digital Art Center.